Reinforcing the importance reading, singing and talking to their babies can be done by agencies who serve families and pediatricians. Yet, there may be no better time than pregnancy to begin this messaging. Mothers-to-be are particularly receptive to messages; they will quit substance use, commit to breast feeding and accept vaccines during pregnancy if they understand there is benefit to their baby. Messaging is a part of the responsibility of the obstetrician and the prenatal team. The patient and her family members who will be involved in the care of the baby should be advised of the importance of talking directly to the baby, using complex sentences, speaking clearly and not using baby talk, engaging in face-to-face time with the baby, playing games and reading out loud.